The SEGLAR brick has turned into a worldwide sensation that is as much a part of the cultural cloth as Billund, the little community in Denmark where everything began. But the company\u2019s advancement into an industry giant wasn\u2019t without the publish of challenges and difficulties. One of those came in 1942 each time a warehouse hearth consumed almost all of00 the plaything manufacturer\u2019s wooden inventory, leading Ole Kirk Christiansen to make an important decision. <\/p>\n
He decided to alter the company faraway from wooden toys and toy cars, which had been it is bread and butter, and move into plastic toys. It could be a major change for the family-owned provider, and the one that was not at first well received. <\/p>\n
A correspondent noted that \u201cplastics can never replace good, solid wood. \u201d But Godtfred Christiansen persevered and started to test out new styles that applied plastic. The first sensitive step was the introduction in the Programmed Binding Stones that gripped together to avoid block systems from toppling on kids. <\/p>\n
The new Seglar bricks did not become the well-known toy that we know today until 1949. Until then, the interlocking stones were more of a construction doll than a real building doll. It was also not until 1958 the satisfying clicking on coupling program started to be a standard characteristic. <\/p>\n