The company started to expand in new frontiers of the toy industry. Four decades ago LEGO begun to target women with the intro of furniture pieces and dollhouses; important link in 1974 it introduced the first our figures, called Minifigures; and in 1979 it expanded in space with sets featuring astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements directed at young girls. This period also observed the creation of a management structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen enrolling in the managerial staff and working to modernize the company’s manufacturing methods.
The 1972s also observed the introduction of something that allowed customers to pick out certain stones they desired to purchase and make their own products, rather than get pre-made kits; this was popular with adults, as well as kids. In the same decade, Seglar branched out into old territory when using the Castle subject, and in 80 the company added it is first teach sets to its lineup.
In 1989 Lego launched the Pirate look, and with it a number of pirate boats, wasteland islands and treasure. The company also broadened its variety of facial expression, adding beards, eye patches and lipstick in addition to the typical two sight and smile. Some elderly Lego debt collectors resented these types of changes, finding the more straightforward faces of earlier types.
As Lego expanded right into a huge international corporation, it had to find ways to meet up with the needs of their big name customers like Aim for, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster transport times. To keep up with these demands, the company began to reduce total production coming back new products by causing more using of computerized assembly systems.